Paradox of Choice

“Projects can seem overwhelming because of the sheer number of choices. Studies show that when people are presented with too many possibilities, they can become paralyzed, a phenomenon known in social science circles as the paradox of choice. Carnegie Mellon economist George Loewenstein, who studies consumer behavior, explains that people do nothing because they’re afraid of doing the wrong thing…….The key to meeting long term goals is to break them into short term steps that are easier to accomplish”

(Source: RealSimple Magazine)